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How does this function?
As of now, The Blue Yonder operates in the southern
state of Kerala and in the north east of
India,
Sikkim. Our guests mostly come from
France,
UK, Germany, Switzerland and more recently from the
Netherlands,
Italy and USA, which are all evolving markets in
responsible tourism. Most of our guests reach us through
our websites, our travel partners in their country of
origin and from those contacts we have made whilst
attending travel road shows in Europe (mainly the UK,
Germany and France). The majority of these are FITs,
families and very small groups who are keen to learn
about the culture and wilderness of the destinations
whilst looking for an opportunity to mingle and interact
with local people so that they can gain an insight into
their society.
Our holidays are prepared after several rounds of
discussions with our guests, which basically rules out a
fixed package for any destination. As most of the
enquiries we get are from people who prefer to travel
responsibly in destinations, they also demand properties
that follow responsible tourism policies.
Once a property becomes a declared associate of The Blue
Yonder, (The Blue Yonder Associates), the property will
be listed on our websites (www.theblueyonder.com
and
www.theblueyonderassociates.com
) based on destinations and categories they belong to
(e.g. Wayanad, Kumarakom…and also Hotel, Resorts, Home
Stays and House Boats). This gives our guests an
opportunity (as well as anyone else looking for
properties on our site) to choose where they want to
stay based on their requirements and budget and of
course on the policies you follow to ensure your
property is a responsible one.
When a guest contacts you directly with a reference to
our website, we expect you to pay us an “honest
commission”, which is based on trust. You normally would
be paying
10-15-20%
TAC to many of your travel agents for providing you with
the business. With us you would pay only 5% of the
booking price. |
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